Product Lines
Urtekram Brand - Midsona
The men’s line was an exciting project, because besides finding a fragrance that men liked and women loved we went into using higher concentrations of actives.
With Cork Oak, Salicylic Acid & Tasman Pepper I developed a line that reduces redness, hinders irritation after shaving and with salicylic acid to increase the dermal turnover to reduce ingrown hair and give a natural glow.
Using a specifically selected silica to reduce shine and oily looks.
The, in my opinion, perfect line for men,
Urtekram Brand - Midsona
Most conditioners contain synthetic cationic surfactants to help give the hair slide, but with the urtekram special line I got a fun new task, to create a 100% natural spray conditioner.
It was a challenge, but we managed to create a 100% natural spray conditioner with the same effect as the synthetic conditioners!
It sounds too good to be true, but no it really works well in combing tests.
Alongside my star, the spray conditioner we also created a Hemp themed special line shampoo using polyglyceryl-4 hempseedate to give a water soluble hemp oil to the product line – with the herby fragrance it is a sure win for natural products.
Urtekram Brand - Midsona
This line is at the top of my list – while it doesn’t include face care (yet, I hope it will soon, I just need a brief from the marketing team) it has the most delightful scent of any of my products.
Combining a carefully selected perfume composition that is distinctly unisex line with a fresh and lingering scent of ginger and
patchouli. It contains ingredients as ginger essential oil, patchouli, jojoba
oil & Vitamin E – The line includes everything in body and hair
care.
The dry body oil I am particularly proud of – it is a body oil like no other I have tried yet – it leaves a super thin layer on the skin, doesn’t feel greasy (hence dry) while stile giving the luxurious body oil sensations we all expect.
One thing it is not the best as; massage oil, it simply dries too quickly! of course there are other products for this such as the Tune In Body Oil
Urtekram Brand - Midsona
Blown away, or Wild Lemongrass as it’s also called is a product line I created for normal to combined skin, the day cream is a personal favorite and I use it daily – it is a super light moisturizer using the best moisturizing ingredient ever created – glycerin.
Of course it contains a lot of other ingredients and the product line itself is probably one of the best selling lines I have made, and honestly I’m not surprised, the fresh scent combined with 100% natural ingredients is proverbially to die for.
The line consists now 13 different products and was nominated for the Danish Beauty Awards in 2021 as Line of the Year.
The Hand wash in it’s own right was also nominated for hygiene product of the year
Urtekram Brand - Midsona
Urtekram Brand - Midsona
The range includes everything from body wash, body lotion, hand cream deodorant, body oil and hand soap to shampoo and conditioner with conditioning ingredients such as aloe vera, jojoba oil, rose extract and shea butter.
The fragrance is definetely one you either love or hate, but luckily the face care products have a much lower level of fragrance meaning that I can still use them in the winter without dealing with the scent.
The product line touts no less than 10 gorgeous products – and the cleansing milk, sublime for removing make-up in the evening without drying the skin.
Urtekram Brand - Midsona
The range includes everything from body wash, body lotion, hand cream deodorant, body oil and hand soap to shampoo and conditioner with conditioning ingredients such as aloe vera, shea butter, willowbark ferment and lavender.
Urtekram Brand - Midsona
The range includes everything from body wash, body lotion, hand cream and hand soap to shampoo and conditioner with conditioning ingredients such as aloe vera, shea butter and blue seakale to protect and nourish your coloured hair.
Specialized Products
Urtekram Brand - Midsona
A move towards sustainability – These showergels were particularly tricky – removing as much water from them as possible to concentrate the soap and yet be within organic certification.
The line resulted in nothing less than 4 scintillating aroma versions, all on the same base showergel – 1 bottle of 400 ml or 1 concentrated bottle of 100 ml? – your choice.
Urtekram Brand - Midsona
Four face masks developed for the Urtekram brand – 3 Minute Masks was an interesting task, having it dry in the time requested and making it skin compatible too.
A cream gel mask for nourishment, a radiance mask with Q10 and vitamin C, a hydrating mask with agave syrup and a clay mask.
All except the clay mask are actually ready for removal after just 3 minutes but also double down as a night-mask if needed.
The clay mask takes a little longer to dry and I wouldn’t recommend sleeping with it overnight – but it is excellent at removing excess oils and impurities.
